FIAT 500 PAVILLION

Year: 2012

Location: Traveling

Team: Guvenc Ozel

Initially commissioned and proposed for the European launch of the Fiat 500 car, the Fiat Marketing pavilion is a traveling installation to serve as pit stops for different test drive events that would be deployed through a marketing campaign across Europe. The 3 different designs each stress unique aspects of Fiat's brand identity and address various practical issues related to a traveling installation. The bleacher configuration, the media experience and the modular configuration each fulfill specific design requirements and contexts meanwhile maintaining a uniform design identity.