PERSUASION MACHINES

Year: 2020

Location: Sundance Film Festival

Lead Artists: Guvenc Ozel, Karim Amer

Development Team: Guvenc Ozel, Benjamin Ennemoser, Tyson Philips

Developed in collaboration with the Oscar nominated team behind the Netflix documentary The Great Hack, Persuasion Machines is an immersive and interactive VR experience that uses mixed reality and surveillance technologies to bring to life the invisible world of data. Premiered in Sundance Film Festival in 2020, the audiences experience how smart devices harvest data from our devices and how this data is then used to control us and persuade us. Using a virtual smart living room, the project helps individuals visualize the pervasiveness of data collection in our private homes. With the help of collaborator, will.i.am, the audience learns how major corporations are using and profiting from our data.